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Customizable CRM Software for Any Company

Customer relationship management (CRM) is a multifaceted process, mediated by a set of information technologies, that focuses on creating two-way exchanges with customers so that firms have an intimate knowledge of their needs, wants, and buying patterns. In this way, CRM helps companies understand, as well as anticipate, the needs of current and potential customers. Functions that support this business purpose include sales, marketing, customer service, training, professional development, performance management, human resource development, and compensation. Many CRM initiatives have failed because implementation was limited to software installation without alignment to a customer-centric strategy.

CRM Software

See Total Quality/Customer Relationship Management for more detailed information.

Operational CRM provides support to many business processes, including sales, marketing and service. Each interaction with a customer is generally added to a customer's contact history, and staff can retrieve information on customers from the database when necessary. One of the main benefits of this contact history is that customers can interact with different people or different contact channels in a company over time without having to describe the history of their interaction each time.

The function of the Customer Interaction System or Collaborative Customer Relationship Management is to coordinate the multi-channel service and support given to the customer by providing the infrastructure for responsive and effective support to customer issues, questions, complaints, etc. Collaborative CRM aims to get various departments within a business, such as sales, technical support and marketing, to share the information that they collect from interactions with customers. Collaborative CRM's ultimate goal is to use information collected from all departments to improve the quality of customer service.

To learn more about customizable Customer Relationship Management from Tuppas Software inc., and recieve a free demo, you can visit: http://www.tuppas.com/CRM-software/CRM-software.htm


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